Researching Time! Music Video Conventions!



In this blog, demonstrated here will be the conventions that many other music videos used and that we’ll also use for our music video. 

CAMS: 

  • In generic music videos, they often use close-ups to show the synced singing of the artist. 
  • Another general music video CAMS is an extreme close-up, where lyrics link to the visuals of the video. 
  • An over-the-shoulder shot is used to describe a narrative in the video that makes a character look at something or someone in it. 
  • Eye-level angle is used to show the natural perspective of how the actors look in a third person view from the front. 

CLAMPS: 

  • The setting in the video will be able to give a visual of what narrative the music will describe. 
  • For lighting, there could be the use of the dark color lighting to demonstrate gloomy or even serious tone. 
  • Since the song is about the time, there could be acting based on what people did back then in the past. 
  • For costumes, there could be an older version of fashion that could be used to demonstrate how much time it’s been. 

Sound: 

  • Diegetic sounds in the video could be used to make props or other items give. 
  • Non-Diegetic, the sound that is added during the editing process of the video. 

Editing: 

For the editing option, Ideas that were planned are the following: 

  • Jump cut 
  • Fade out for the end of the video 
  • A cutaway from one scene of the music video to the next as well as a jumpcut.

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