AICE Media Studies

1.       How does your product use or challenge conventions AND how does it represent social groups or issues? Our product, Zephyrhills, challenges the conventions by making a way different view in the commercial compared to casual things in an everyday-Zephyrhills-commercial. For the issue side of the commercial, It was made to look as if the Zephyrhills water was the better choice for people to drink for water unlike other sources, like the Dasani used. The first convention used was the starting point, in which Max, the actor, was jogging and was getting exhausted to the point that he needed hydration.  This convention was to represent the athletes and how they always need a source of hydration, typically water, in order to maintain their composure and energy. The hot and bright sun was also part of mis-en-scene to give the color effect to the viewer and how the runner was at a heated jog. A set that we had used was the trash bin, placed to a point where ...

Well, I’ve done it, I’ve finally finished the commercial, along with the help of my group mates.   This was  my first project where I could be creative in my editing skills, adding lots of effects to a commercial.  It took a good chunk of time  and was a bit difficult   to get the scenes and edit the  commercial well enough to be called a commercial. I had fun recording all the scenes my group done, laughing at each mistake we did from each take. I really like how the commercial came out, It looks almost exactly as like me and the other's had thought of making. The hardest part of this project was angling the camera to best put the scene in a good view and also the barrage of people in the background doing their own scenes as well. Editing-wise, it took a good amount of work to make it the most time necessary for the length and I was also able to learn new things like fading in pictures during a video clip. The major mistake in the editing process were the ...

 October 8th, this was the second day we had to edit our commercial. Today, however, I was not able to be present in class due to my doctor's appointment. I had messaged the group chat with my groupmates to let them know that I will edit the scenes when I return home and add the effects. Once I had return home, I logged on my laptop and started to work on the project. To start off, I went online to go and download some background music to play during the commercial. There has to be some form of music running in order for the commercial to not stay stale and just be scenes. I next needed to download a specific music audio to play in the "God" scene. Earlier, the group had wanted to play a grand type of audio for the "God" scene, and so, I had decided that the commercial should play the Halo music. The Halo music gave a grand vibe when heard, sounding like the voices of church singers with their beautiful voices. Now that I mostly downloaded the music files, I the...

October 6th, This was the first day that me and the group had to edit the commercial. In class, I couldn't really edit any scenes since the laptops had run pretty slow and so I worked on my blog first. I had told the others about a plan on how I would first make a raw video with just the cuts of the scenes to match together. One of my group members had put all the scenes in a google drive so I was able to get the clips to use to edit home. At home, I joined the group call to let the others know that I had started to edit the scenes and how it would look. To edit, I was going to use the program that I use for all the videos I edit, Shotcut. My groupmates have never heard of it and so they wanted references as to what I have edited in the program. I had shown them some YouTube videos that I had made with the program. I first had to convert the scenes recorded into mp4 files that could work in the software. After that, I started to get all the scenes I had and put them in chronologica...

October 4th, this was our second day that my group was able to film. Last time, we were able to get pretty much all the scenes necessary, so this time I had planned to review them with the others and see what we needed to fix. While reviewing, I was also thinking about the effects the others had thought of and how I could implement them when editing. For the first scene, it had looked pretty short and quick with just Max running. I had told the others that we should redo the scene with a tilt from the sun to show the heat of the weather to below where the track is and where max is running. I was able to film the scene well after 3 takes and the others agreed to keep it. For the second scene, I looks a bit long and so I had a plan to cut to a specific point where Max, in the scene, would look natural when going to go get hydrated. They had also agree that there should be a shorter time. For the edits, we thought of adding a poison effect from Minecraft when Max drinks the water. The edi...